The Challenge: An executive in a niche management consulting practice seeks to expand business through social media PR. His company currently has no online dialog with clients, partners, prospects, or the press.
The Process: Assessing the characteristics of his organization and its stakeholders, we identify channels to expand his network and open lines of communication not only with clients, but industry leaders, potential partners, and press. Twitter, LinkedIn, and professional communities are used as venues for increasing awareness of his services, upcoming events, and managing his online reputation.
Project Elements: Consulting, competitive analysis, research, strategic media selection, social media management, business writing, ongoing monitoring and measurement of progress.
The Results: Growing national presence outside this executive’s usual regional network. Expanded dialog with specific communities; increased visibility to press.
Follow-up: Progress is monitored via email, phone meetings, and various analytics.
