The Challenge: A highly credentialed entrepreneur seeks to expand speaking and consulting opportunities. Search Engine Optimization (SEO) is misaligned and underutilized for her targeted audience and services.
The Process: Working together by phone, we clarify objectives, map out initial strategies for each, discuss the options, priorities, and timeframes. With multiple web sites and a clear niche, she rarely appears in searches as expert in her fields. SEO (Search Engine Optimization) is refined to highlight high impact search terms that align with her expertise, and are appropriately included in highly informative content.
Project Elements: Consulting, competitive analysis, SEO analysis, content review, content editing, ongoing monitoring and measurement of progress.
The Results: Repositioned for maximum exposure through her web presence, this client is now experiencing significantly higher page views, higher rankings in search engine results, improved Alexa, and broadening Facebook as well as Twitter audience. She is exploring new venues for professional engagement, along with new relationships in her field.
Follow-up: Periodic feedback sessions allow for monitoring progress, reviewing content for alignment to goals and SEO, and identifying additional opportunities.